Mallorca periodically becomes the meeting point for the world’s leading experts to debate, share, and design the strategies that will transform tourism into a driving force for the global common good.
Organised by the Mallorca Tourism Foundation, in collaboration with the Consell de Mallorca and the Sustainable Tourism Observatory (STO Mallorca), this event has the strategic support of UN Tourism.
The Summit was created with the aim of being a space for the exchange of disruptive ideas and practical solutions, consolidating our island as a living laboratory for sustainability and a role model for other international destinations.
The main objective of the Summit is to facilitate a practical exchange of successful strategies and impactful experiences between opinion leaders and decision-makers. We focus on three fundamental pillars: