{"id":2157,"date":"2026-02-18T14:39:39","date_gmt":"2026-02-18T13:39:39","guid":{"rendered":"http:\/\/fundaciomallorcaturisme.net\/observatorio\/"},"modified":"2026-03-19T08:46:58","modified_gmt":"2026-03-19T07:46:58","slug":"observatory","status":"publish","type":"page","link":"https:\/\/fundaciomallorcaturisme.net\/en\/observatory\/","title":{"rendered":"Observatory"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/contenido_flexible.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2157","page","type-page","status-publish","hentry"],"acf":{"contenido_flexible":[{"acf_fc_layout":"cabecera","titulo":"<h1>Mallorca Sustainable Tourism Observatory<\/h1>","titulo_grande":false,"subtitulo":"Intelligence for the Future","texto":"<strong>The Consell de Mallorca<\/strong>, through the Mallorca Responsible Tourism Foundation (FTRM), <strong>promotes sustainable tourism<\/strong> in <strong>Mallorca<\/strong> via this observatory.","enlace":{"title":"Access the observatory","url":"https:\/\/stomallorca.com","target":"_blank"},"flecha_abajo":false,"tiene_video":false,"video":null,"imagenx1":864,"imagenx2":865,"logos":""},{"acf_fc_layout":"texto_con_imagen","pretitulo":"What is the observatory?","titulo":"Towards a more competitive tourism model: <span>STO Mallorca's commitment<\/span>","subtitulo":"","texto":"<strong>Aligned with the World Tourism Organization (UN Tourism)<\/strong>, STO Mallorca utilises Next Generation EU funds to transform Mallorca and the Balearic Islands' tourism model towards one that is more competitive and productive.","cta":"","imagen":866,"tiene_video":false,"enlace_video":null,"logos":"","color_de_fondo":"#ffffff","texto_en_blanco":false,"son_enlaces":false,"elementos":null,"imagen_izquierda":false,"margen_superior":60,"margen_inferior":""},{"acf_fc_layout":"texto_con_imagen","pretitulo":"","titulo":"Vision and strategic <br><span>objectives<\/span>","subtitulo":"","texto":"Our mission is to guide the value chain through a <strong>Tourism Intelligence System<\/strong> (TIS) that positions the island among the leading destinations in quality management. 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